Your LEANmade Digest for this week: building trust and brand loyalty, what to do if your Organisation handles California consumer data (spoiler: deadline is 1.1.2020), and a spotlight.
Vala Afshar: ‘The way companies can build trust has changed. The challenge for businesses, however, is that building customer relationship value is getting more and more difficult, thanks to two main driving forces: Trust is falling, and technology is continually raising customer expectations about what constitutes a superior experience.’ Via ZDNet.
‘Organizations that handle California consumer data have a year to comply with CCPA. Many organizations are scrambling to understand the California Consumer Privacy Act of 2018, which will go into effect beginning Jan. 1, 2020.’ A very useful summary by Steven Weil via SearchSecurity.
In case this comes in handy: a quick recap of the 10 most-read articles on SearchCIO.